We are seeking an experienced Media Buyer who has a deep knowledge of social media management and paid social advertising. You will create new social marketing campaigns for the company’s clients and will use analytical tools to track campaign progress and make adjustments as needed. You have a passion for being in-the-know on the newest paid search and social media trends and freely share your knowledge with other colleagues and teams. You should be an excellent communicator and comfortable managing multiple tasks. You also need to be a team player and have a problem-solving, solution-driven approach.
Media Buyer responsibilities include:
Develop, execute, and optimize cutting-edge digital campaigns from conception to launch through research, awareness, planning, and benchmarking.
Build out search and social media buys for various ad platforms and overseeing the day-to-day execution of paid media.
Monitor campaign progress using web analytic tools and provide ongoing actionable insights into campaign performance to relevant stakeholders.
Conduct in-depth keyword and website research, ad grouping and audience targeting
Research new media platforms, trends, and industry opportunities and provide feedback to the rest of the media team.
Work cross-departmentally to align campaign strategies and goals across the organization.
Meet and exceed success KPI’s and ensure all deadlines are met.
Bachelor’s degree in Marketing, Communications, Public Relations, related field or equivalent work experience required.
3+ years of experience in Google Ads (Search & Display)
2+ years of experience using Google Analytics
1+ years of experience using Facebook Ads
Experience with budgets of $1,000+ per day
Experience with YouTube, Yahoo, Bing, Twitter, or other digital ad platforms is a plus
Previous experience with social media management in the healthcare industry a plusApply Here